So comfortable, you'll feel the difference the moment you sit down

Dealer Login Serta

Serta Upholstery by Hughes Furniture Industries, Inc:

Hughes Furniture Industries is a trademark licensee of Serta, who together with its licensees are the number one mattress manufacturers in the United States. As a leading supplier to the hotel industry in more than 100 countries across the globe, Serta is dedicated to offering the most innovative products to enhance the comfort of the sleep experience. Now,   Serta has teamed up with Hughes Furniture to bring that same comfort to other areas of your home with sofas, love seats, chairs, recliners, and sleepers.

Together Hughes Furniture and Serta are “Proudly Bringing the Comfort of Serta to America’s Living Room.”

We are proud to be an American manufacturer and operate 22 production divisions across 10 manufacturing locations with a diverse workforce of over 740 employees all in the Randleman, NC area.

Hughes Furniture Industries is a family owned business started in 1989. We are committed to quality in every step of our manufacturing process. This begins with milling and drying our own hardwoods at our Asheboro, NC lumberyard facility to ensure that our frames are built to last without warping, twisting, or cracking. From there, the lumber travels to one of our Randleman, NC frame shops where the wood is cut, shaped, and assembled into the highest quality frames available. 

The foam and fiber parts, built with eco-friendly practices and recycled materials are cut to size at one of two nearby foam processing plants. These components are then joined in one of our Randleman, NC manufacturing centers where they are assembled into your piece of furniture. 

Our fabric, sourced from around the world, selected for its quality, style and value and stored in our climate controlled fabric warehouse, is then cut, sewn and applied to create your finished piece of upholstered furniture. To prepare for shipment we wrap the furniture in cardboard wrapping and finish it off by bagging it to keep your furniture clean and protected from the elements during transportation to your door. After wrapping and preparing for shipment, each piece is then moved to our new distribution center where it is loaded for delivery or staged in the warehouse as part of the Serta-to-Go Quick Ship Program, ready to be shipped within 72 hours of your order.